(II) Reflections

This second design takes shape from the sleek reflective surfaces that was in ’style’ for a while due to the Apple website. With this effect, the text and logo appear to be in three-dimensional space and the transition relies on this, by making the text links sink into the background when clicked on. The same applies for the text box. When a category is clicked, the screen would ‘pan’ downwards, this effect being noticeable because of the graded background. The text box then slides up from the background like a holographic screen.