SMILE-Y Face

Third design done for SMILE. A new idea inspired bu a children’s book character called Moon-face. Smile-face worked pretty well too. Done using pencil tool to achieve the squiggly and imperfect lines. However the original file was lost due to data corruption, so I had to trace a screenshot. The home logo was from a photo of an actual lightbox they had but was removed from the actual version due to marketing issues. Characters were drawn up to reflect the diversity of the crowd that frequent HOME club.